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Top 5 Website Mistakes of Small Businesses

For most businesses, websites are their “public face” to the world.  As such, there are five mistakes you will want to avoid with respect to this powerful business tool.

1.  “Set it and Forget it”
Age-ism is alive and well in the internet world.  While older domain names might gain respect from search engines as being “more established,” the websites themselves become dated both in looks and functionality.  Don’t hesitate to “spruce up” your site design to take advantage of both newer technologies and more stylish graphics.  Newer technologies, like built-in client databases, etc., can save you time and money while enhancing sales, while graphics will give your prospective clients a great first impression.  You don’t necessarily need to rewrite your entire site, but at least consider a periodic facelift before your site suffers a fate similar to Dorian Gray.  → Read More



Creating a Social Media Schedule

Everyone wants their posts to be seen. After all, we put a ton of energy towards creating content we think is interesting and we don’t post it for nothing. It would be a shame if we could not reach our audience. Just as it's important to stick to a schedule when it comes to your business, it's also true for your social media marketing. Making a schedule of your posts going out and knowing when the best time to reach your audience is key.   → Read More