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What makes a Great Website? Part 3: SEO Strategy

Google RULES the Search Engine World as they represent over 80% of all Search.  With that much of a market share, Yahoo and Bing have little choice but to follow along with the SEO rules that Google uses.  Interestingly enough, the 2nd BIGGEST search outside of Google is YouTube - the most recently reported having over 1 Billion searches/month.  → Read More

Google Warning: Apr 21st Deadline to Make your Website Mobile

google webmaster mobile site warningApril 21st, 2015 marks the date when the lack of a mobile site will be considered in your Google search ranking.  Google has been warning us for years that with the huge increase in usage of mobile devices, sites that are not adapted for easy use on mobile devices will be judged as not giving a "good user experience."   Customers who cannot read the tiny print or hit the tiny buttons of a full size site on their mobile device will necessarily associate this frustration with google search results.  Therefore, it is not surprising that Google will put mobile-ready sites further up on the search results page.  → Read More

Top 5 Website Mistakes of Small Businesses

For most businesses, websites are their “public face” to the world.  As such, there are five mistakes you will want to avoid with respect to this powerful business tool.

1.  “Set it and Forget it”
Age-ism is alive and well in the internet world.  While older domain names might gain respect from search engines as being “more established,” the websites themselves become dated both in looks and functionality.  Don’t hesitate to “spruce up” your site design to take advantage of both newer technologies and more stylish graphics.  Newer technologies, like built-in client databases, etc., can save you time and money while enhancing sales, while graphics will give your prospective clients a great first impression.  You don’t necessarily need to rewrite your entire site, but at least consider a periodic facelift before your site suffers a fate similar to Dorian Gray.  → Read More

Creating a Social Media Schedule

Everyone wants their posts to be seen. After all, we put a ton of energy towards creating content we think is interesting and we don’t post it for nothing. It would be a shame if we could not reach our audience. Just as it's important to stick to a schedule when it comes to your business, it's also true for your social media marketing. Making a schedule of your posts going out and knowing when the best time to reach your audience is key.   → Read More