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Digital Marketing Strategy: Part 2

Friday, April 10, 2015 by Katie Zulanas

We've been having a lot of fun sharing VR or Virtual Reality marketing with businesses!

3D Marketing Sizzle!

3D Marketing is energizing customer experience and is available for your business TODAY. 

1. Big Impact means Great Return on Your Investment.

YouTube increases salesThe simplest, more engaging media is the YouTube video.  Why?  It uses two senses:  hearing and vision.  Engaging two or more senses increase the chances of creating a memorable experience. With the advent of fast internet and mobile devices, YouTube has grown by leaps and bounds. 

Google is the #1 search engine.  The #2?  YouTube!  It's time to get your video on! 


2. That's just the start!

The mobile revolution has its parallel in the "activation" of marketing.  Right now, you can get an "inside tour" of your business on your Google+, Google Maps, and Google Local Listing.

This is a 3D representation that works just like Google's Street View--letting you explore using the mouse or with a device swipe.

Google's case studies show up to a 20% increase in user engagement with these "virtual tours."  And from what we've seen, that impact is not surprising. 

Want to get a room excited?  Whip out your 3D viewer and your a star!

With Facebook's purchase of Oculus Rift, we know that 3D technology is just starting.  Later this year we will be able to capture 3D "moments" during events such as weddings, graduations and parties.  These will be like "snow globes" where you will be able to "step back" into that moment.  Imagine that!

3. And More...

Maybe you've heard about the Internet of Things (IofT)?  A good example would be the home monitoring systems--where you can add sensors to "things" like your lights.  When you open a door the lights go on.  When you close the door or send a signal from your iPad, the lights go off.  IoT works based on sensors that are programmed to do something based on what is sensed.  Internet of Things

How does this become interactive?  Well, if you put a senor on a display shoe, when someone picks it up, a video display could turn on--showing the advantages of that shoe.  You can put a sensor on your keys (or kids, or pets) and use your phone to find them. Cool, huh?

Interactive and Immersive technologies offer exciting new opportunities to engage with your customers.  Please don't hesitate to contact us if you have a project you'd like to discuss. 

We hope these lessons have helped as you work toward your digital strategy.  Please don't hesitate to contact us at MediaTrik to discuss your questions regarding your strategy!